About Southeast Trading LLC
Southeast Trading LLC is a limited liability company headquartered in Paramus, New Jersey. Founded in 2023, the company operates in two lines of business: supplying products to U.S. federal agencies and other institutional buyers, and developing and publishing consumer software applications for families.
The company is led by its founder and owner, Apurva Rathod, who serves as the company's authorized representative for contracting and publishing. Southeast Trading LLC is registered in the U.S. federal System for Award Management (SAM.gov) as a small business and actively competes for federal supply contracts. On the software side, the company designs, builds, and publishes its own mobile applications, which are distributed through the Apple App Store under the Southeast Trading LLC developer account.
What We Do
Federal & institutional supply
Southeast Trading LLC bids on and fulfills federal supply contracts, sourcing products from established U.S. manufacturers and distributors and delivering to government facilities nationwide. The company maintains an active SAM.gov registration (details below) and complies with federal procurement requirements for the contracts it pursues.
Wholesale trading
The company engages in wholesale purchase and resale of consumer and institutional products through established distribution channels in the northeastern United States.
Consumer software
Southeast Trading LLC develops mobile applications in-house, from design through release and ongoing support. Our apps are built for families and everyday consumers, with an emphasis on privacy: personal data stays under the user's control, and our apps do not sell user data.
Our Apps
Diwara — Family Location Sharing
Diwara helps families stay connected. Parents and children share their real-time location with their own private family circle, see place alerts for home and school, and check in with one tap. Diwara is designed for families where everyone uses an iPhone, with location shared only inside the family's own circle — never publicly and never with advertisers.
Coming soon to the Apple App Store.
Neerly — Family Hydration
Neerly is a friendly water-tracking app for the whole family. It sets a personal daily hydration goal that adjusts for activity, weather, and life stage, reminds each family member to drink through the day, and lets family members encourage each other with their progress. Health-related settings stay on the user's own device.
Coming soon to the Apple App Store.
Support for both apps is available on our Support page.
Government Contracting
Southeast Trading LLC is registered and active in SAM.gov and pursues federal supply opportunities as a small business.
Legal entity: Southeast Trading LLC
UEI: CVSJFECVLPW7
CAGE code: 26LD0
D-U-N-S® number: 12-959-0003
Headquarters: 33 Vermont Dr, Paramus, NJ 07652-2348, United States
Contact
Southeast Trading LLC
33 Vermont Dr
Paramus, NJ 07652-2348
United States
Phone: (201) 921-9918
Email: apurva@cleanzes.com
For product support, including support for our mobile applications, visit our Support page or contact us by phone at (201) 921-9918.